About Us

We—Sheryl and Yael—are descendants of three generations of store owners in Texas, where shopping was our livelihood, existence, and family togetherness. As a result, over a decade ago we created a new word that entered into our family lexicon, schlopping, which is a linguistic blend of schlep (a Yiddish word which means carrying a heavy load or going from place to place), love, and shopping. Schlopping is the ritual of schlepping with someone you love while shopping.

This book has evolved over the span of seven years, during which we both completed graduate degrees, experienced and overcame illnesses, and were fortunate to become a grandmother and mother, respectively, twice.

IMG_0551-470x352Sheryl E. Mendlinger Ph.D. is a daughter, wife, mother, and grandmother and has been part of a living four-gener­ation lineage of women most of her life. She designed mac­ramé jewelry and sold her creations in international art shows. She received her B.A. in English literature and linguistics and her M.A. and Ph.D. in education from Ben-Gurion University of the Negev, Beer Sheva Israel. Sheryl’s academic expertise and publications are in understanding the inter-generational transmission of knowledge and health behaviors from mother to daughter in multicultural populations. She has worked for over thirty years in various universities as a program direc­tor and teaching professor in women’s health, including in an educational program for undergraduate studies for men and women prisoners in Massachusetts. She currently works at The Institute on Urban Health Research and Practice at Northeastern University in Boston, MA. As a two-time breast cancer survivor, she became a promotional speaker and advo­cate for wellness through dragon boating and rowing. Sheryl loves to schlop, cook, knit, sew, swim, spend time with her fam­ily, and laugh. Contact Sheryl

Yael Magen, Esq. is a daughter, granddaughter, wife, and the mother of two young children. She is a graduate of North­eastern School of Law, Boston, MA and of Hebrew Univer­sity, Jerusalem Israel in International Relations and Media and Communications. She has been a social organizer and a may­oral candidate and has worked in government and nonprofits that work to advance job creation and wealth generation. She ran for Mayor of Beer Sheva, Israel at the age of 26. Her legal practice in Boston, MA–Multigenerational Family Law and Taxes, LP–helps families that have physical, financial, and emotional responsibilities for two or more generations with finances and estate and other legal issues. Her hobbies include dancing classical ballet, writing songs, singing off key, spend­ing time with her family, and schlopping.
Contact Yael

SeaGateFamily-470x352Roxie Voorhees grew up in Coney Island, Brooklyn and her small family can now boast 5th generation on the same block. She began her career with 5 years as a Beach Lifeguard. She holds a B.F.A. in Toy Design from the Fashion Institute of Technology and still works in the toy industry to present day. Roxie’s interests include travel, snowboarding, wake boarding, surfing, bike riding and architecture. Contact Roxie

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